Such people grow sick and tired of everything. All propaganda must be presented in a popular form and must fix its intellectual level so as not to be above the heads of the least intellectual of those to whom it is directed. That is always the only visible effect whereby their place in the struggle is to be judged.
The yoke of slavery is and always will remain the most unpleasant experience that mankind can endure. To the educated intellectual classes? Alas, I can reply only in the negative. Anyhow they did not honestly wish to learn anything.
To whom should propaganda be made to appeal? And because of the very nature of its content one could not expect it to make the necessary impression on the masses. Therefore, the greater the scope of the message that has to be presented, the more necessary it is for the propaganda to discover that plan of action which is psychologically the most efficient.
Or to the less intellectual? Here again, unfortunately, everything was left to the other side, the work done on our side being worse than insignificant.
Further, the way in which they pilloried the German enemy as solely responsible for the war--which was a brutal and absolute falsehood--and the way in which they proclaimed his guilt was excellently calculated to reach the masses, realizing that these are always extremist in their feelings.
Therefore, the mistake had disastrous results. They allowed no half-measures which might have given rise to some doubt. The art of the advertisement poster consists in the ability of the designer to attract the attention of the crowd through the form and colours he chooses.
Finally he lost heart. Such being the case, all effective propaganda must be confined to a few bare essentials and those must be expressed as far as possible in stereotyped formulas. During the War, propaganda was a means to an end.
Propaganda must not investigate the truth objectively and, in so far as it is favourable to the other side, present it according to the theoretical rules of justice; yet it must present only that aspect of the truth which is favourable to its own side.
When people attempt to answer this reasoning by highfalutin talk about aesthetics, etc. The better it does that, the better is the art of the poster as such. The most cruel weapons were then the most humane, provided they helped towards a speedier decision; and only those methods were good and beautiful which helped towards securing the dignity and freedom of the nation.
The art of propaganda consists precisely in being able to awaken the imagination of the public through an appeal to their feelings, in finding the appropriate psychological form that will arrest the attention and appeal to the hearts of the national masses.
The advertisement poster announcing an exhibition of art has no other aim than to convince the public of the importance of the exhibition.
The great majority of a nation is so feminine in its character and outlook that its thought and conduct are ruled by sentiment rather than by sober reasoning. As soon as our own propaganda made the slightest suggestion that the enemy had a certain amount of justice on his side, then we laid down the basis on which the justice of our own cause could be questioned.
The former would readily transform the impressive character of real propaganda into something suitable only for literary tea parties. Whether propaganda is a means or an end? Thus its purely intellectual level will have to be that of the lowest mental common denominator among the public it is desired to reach.
In this respect also the propaganda organized by our enemies set us an excellent example.It is compiled from interviews with notable rappers who provide insights into how they write and perform their lyrics.
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This sequel to How to Rap breaks down and examines techniques that have not previously been explained—such as triplets/5(26). The Foundation for Critical Thinking The Thinker’s Guide For Conscientious Citizens on How to Detect Media Bias & Propaganda In National and World News.
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