A recent example of this is the environment and how many sectors are being forced to review their products and services in order to become more environmentally friendly.
If you are interested in learning more about micro and macro environments, and strategic marketing as a whole, then you may be interested in the CIM Diploma in Professional Marketing. For example, if a retail seller is a reputable name then this reputation can be leveraged in the marketing of the product.
Your organisation has a duty to satisfy the public. Macro Environment Factors Demographic forces: Any actions of your company must be considered from the angle of the general public and how they are affected.
Social and cultural forces: The public have the power to help you reach your goals; just as they can also prevent you from achieving them.
Micro and macro environments have a significant impact on the success of marketing campaigns, and therefore the factors of these environments should be considered in-depth during the decision making process of a strategic marketer. The impact the products and services your organisations brings to market have on society must be considered.
Micro Environment Factors The suppliers: Suppliers can control the success of the business when they hold the power. For more information about the marketing diploma qualification and studying with Oxford College of Marketing, call Dave Charlton on 0 or email enquiries oxfordpeg.
The skills and knowledge applied to the production, and the technology and materials needed for production of products and services can also impact the smooth running of the business and must be considered.
Those who sell same or similar products and services as your organisation are your market competition, and they way they sell needs to be taken into account.
If the product the organisation produces is taken to market by 3rd party resellers or market intermediaries such as retailers, wholesalers, etc. How can you leverage this to reap better results and get ahead of them? Who the customers are B2B or B2C, local or international, etc.
Political and legal forces:Macro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment, the micro environment still has an important role to play.
Essay Marketing Micro and Macro Environmental Factors. Macro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis.
The micro environment contains more specific data within an organisation, while the macro environment factors are specific to the market in which the business operates.
It focuses on the effects of changes in the behavior of broad environmental factors. Micro and Macro Marketing Environment Essay. changeable marketing environment (Lovelock, ).
The marketing environment can be assumed as a flexible system. Just like the human body which may die if it fails to adjust to environmental modifications, so the business also may lose if it does not adapt to external and internal changes (Sowell, ).
In order to fully analyse Mars’s marketing strategy, it is important to look at its marketing environment first, which is made up of a micro-environment and a macro-environment. According to Kotler (), the macro-environment consists of the larger societal forces that affect micro-environment (internal).
Micro and macro environments have a significant impact on the success of marketing campaigns, and therefore the factors of these environments should be considered in-depth during the decision making process of a strategic marketer.Download