Decision support in online travel retailing

Learn more about the evolution in airline retailing —— both the challenges the industry is facing today and the solutions now available to turn a complex travel environment into a rewarding experience for the future. As the amount of choice increases, the effort of choosing increases and confidence that the selection was the right choice decreases.

If you think about the GDS, we were a born aggregator. This is the future of airline retailing and, as born aggregators, the global distribution systems GDS will play a key role in helping players from across the travel ecosystem to not only adapt to this new reality, but to flourish.

The product will be launched by Emirates Airline across its digital channels.

At the same time, the airline gets the chance to upsell a range of ancillary products and new, individualized services during the reservation process, while the travel agent can vastly improve its vital comparison-shopping function by hand-picking and presenting the best and most appropriate recommendations for each individual traveler.

In that world, aggregation actually becomes much more valuable. In the future, every seat on a plane will have a different value. In the indirect channel, GDS platforms are uniquely positioned to help assist airlines and third-parties taking on this new phase of airline retailing and ensure that travelers do not become overwhelmed with choices that are not relevant to them.

Spanish technology company Renacen has designed a product called 3DSeatMap, which displays an immersive 3D, degree view of an aircraft cabin during the booking process, enabling travelers to see exactly what each seat looks like.

Things like trip purpose customer segmentation to predict, which with high degree of accuracy, why a traveler is traveling, without any personal information. Being able to infer the types of products, services, and experiences they care about allows you to get a highly relevant offer out and increase your opportunities for conversion.

The International Air Transport Association IATA New Distribution Capability NDC standard is expected to transform how products are sold by making it easier for airlines and third-parties to display vastly richer content across all channels, but the new standard comes with a complex landscape of both opportunities and challenges.

Sabre is committed to supporting airlines and agencies and investing beyond NDC by delivering a true end-to-end retailing solution across all channels in a way that helps solve travel complexity and makes the best possible use out of new technologies as they emerge.

This seat-selection capability is not as far into the future as you might think. See full article The Skift Daily newsletter puts you ahead of everyone about the future of travel.

If you go to a concert, they show you the view from each seat before you book. Understanding their reasons for traveling could play a key role in presenting them with the right choices. Innovations such as this, and the extra revenue opportunities they present, are just the tip of what could turn out to be a very large and lucrative iceberg for the travel industry.

In other words, everybody wins.This is the future of airline retailing and, as born aggregators, the global distribution systems (GDS) will play a key role in helping players from across the travel. Decision support models discussed are also applicable to online travel retailers other than online travel agencies.

The decision support framework should serve as an exposition to the Operations Research opportunities in the emerging field of online travel retailing. A decision support system for planning marketing strategies and allocating resources for a multi-store retailer is described.

This decision support system combines well-known model building and analysis methodology, sophisticated computer software, and attention to management's implementation needs in order to apply management science thinking.

Online travel retailing is an e-commerce success story. Different retail models exist to sell travel products over the web. These models include online travel agencies, supplier websites, distressed inventory websites, reverse auction web sites, shopping bots, search engines, and portals.

Why Context is Key in the New World of Airline Retailing

Research Agenda: Behavioural Business Intelligence Framework for Decision Support in Online Retailing in Indian Context Archana Shrivastava, Dr. Ujwal Lanjewar Datta Meghe Institute of Management Studies, VMV College of Commerce, Nagpur, India.

online travel retailing on supplier yield management systems. Decision support models discussed are also applicable to online travel retailers other than online travel agencies.

The decision support framework should serve as an exposition to the Operations Research opportunities in the emerging field of online travel retailing.

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Decision support in online travel retailing
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